TERMS OF SERVICE

Last updated: February 1, 2026

These Terms of Service ("Terms") govern your access to and use of THE SEO ENGINE platform ("Service"), operated by THE SEO ENGINE Ltd ("Company," "we," "us," or "our"). By creating an account or using the Service, you agree to these Terms in full.

1. Eligibility and Account Registration

You must be at least 18 years old and legally capable of entering a binding contract to use the Service. You must provide accurate and complete information when creating your account and keep it updated. You are responsible for all activity that occurs under your account credentials.

2. The Service

THE SEO ENGINE provides a SaaS platform that generates AI-powered SEO blog content, hosts that content on a client-branded subdomain, captures leads via web forms, and provides analytics and reporting. Features vary by subscription tier as described on the pricing page.

We do not guarantee specific search engine rankings or traffic results. SEO outcomes depend on many factors outside our control, including search engine algorithm changes.

3. Subscription, Billing and Cancellation

Subscriptions are billed monthly or annually in advance, processed by Stripe. By subscribing, you authorize Stripe to charge your payment method on a recurring basis.

You may cancel at any time from your dashboard, effective at end of the current billing period. No partial refunds for unused time, except where required by consumer protection law.

All new accounts include a 14-day free trial. You will not be charged during the trial. After the trial, subscription billing begins automatically unless cancelled.

4. Acceptable Use

You agree not to use the Service to:

  • Publish content that is illegal, defamatory, harassing, or fraudulent.
  • Impersonate any person or entity.
  • Attempt unauthorized access to the Service or other users' accounts.
  • Scrape or reverse-engineer the Service without our written permission.
  • Violate any applicable law, regulation, or third-party rights.
  • Use the Service for spam, phishing, or deceptive practices.

5. AI-Generated Content and EU AI Act Disclosure

The Service uses artificial intelligence (Anthropic Claude API) to generate blog content. You acknowledge:

  • AI-generated content may occasionally contain inaccuracies or errors.
  • You are responsible for reviewing content published under your account.
  • In compliance with the EU AI Act (Regulation (EU) 2024/1689), AI-generated content may be disclosed as AI-assisted on individual blog posts.
  • Anthropic does not use API inputs to train its models under our commercial agreement.

6. Intellectual Property

Content generated by the Service on your behalf is owned by you upon payment of applicable fees. You grant us a non-exclusive licence to host, display, and deliver that content as part of the Service. The THE SEO ENGINE name, logo, and platform software are our intellectual property.

7. Data Processing Agreement (DPA)

When we process personal data on your behalf (e.g. lead form data), we act as Data Processor and you act as Data Controller. By accepting these Terms, you also accept our DPA. Key provisions:

  • We process lead data only on your documented instructions.
  • We maintain appropriate technical and organisational security measures.
  • We notify you of any personal data breach within 72 hours of becoming aware.
  • We will notify you at least 14 days in advance of changes to sub-processors.

For the full DPA text: legal@theseoengine.com.

8. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY SHALL NOT EXCEED THE FEES YOU PAID IN THE THREE (3) MONTHS PRECEDING THE CLAIM. WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, OR BUSINESS INTERRUPTION.

10. Modifications to the Service and Terms

We may modify, suspend, or discontinue the Service with reasonable notice. Material changes to these Terms will be communicated by email or prominent platform notice. Continued use after changes constitutes acceptance of the updated Terms.

11. Governing Law and Disputes

These Terms are governed by the laws of England and Wales. Disputes shall first be attempted to be resolved by good-faith negotiation. If unresolved within 30 days, disputes are submitted to the exclusive jurisdiction of the courts of England and Wales.

Questions about these Terms: legal@theseoengine.com